February 25, 2020 | 1:30pm - 5:30pm
Vanderbilt Suites, 200 Park Ave, New York, NY 10166
Mobile & App Marketing Masterclass
Every brand in the world knows they need a mobile strategy, as consumers increasingly turn to mobile to help them with every aspect of their daily lives. And with virtually all the time consumers spend on their phones spent in-app, app marketing is a vital piece of the picture. Especially when you consider there are around 3 million apps available on Google Play, and another 2 million in the Apple App Store, competing for people’s attention.
At the Mobile & App Marketing Masterclass, you will hear from experts how to successfully engage with customers and prospects on mobile. You’ll also learn how to rise above the noise and get your app downloaded, and how to keep your app’s users loyal to it.
Sign up for the Mobile & App Marketing Masterclass today to experience first-hand our unique blend of formal presentations and in-depth round table discussions that delivers more learning and insight than you would think possible from a half-day event.
Our events are free to attend for senior brand delegates from all sectors who want to take their mobile and app marketing efforts to the next level.
Terrence W. Liverpool is an innovator serving as Synchrony's AVP, Consumer Bank Digital Product Manager. He is responsible for emerging digital products at Synchrony.
Before joining Synchrony, Terrence worked as Senior Director, Digital at Emerald Expositions where he led strategy for a number of digital brands also served as Senior Manager of Marketing and Digital Communications at NASDAQ, where he was dedicated to developing and executing the digital marketing strategy for ISE products and services. Prior to NASDAQ, he held positions with Publishers Clearing House (PCH) and Comedy Central.
He earned his bachelor’s degree in Sociology from Cornell University and completed his MBA in Marketing and Entrepreneurship at the Simon Business School (University of Rochester).
Outside of work he focuses on fitness, social entrepreneurship and community development, particularly youth mentoring and education with organizations near and dear to his heart here in NYC. He is also an Alumni Board Member at the Simon Business School where he supports their efforts with the Consortium for Graduate Study in Management (CGSM) and increasing minority representation in business.