October 21, 2020 | 1:30pm - 5:30pm
Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA
Programmatic for Brands Masterclass
The programmatic industry is maturing fast, but is still plagued by some serious issues, such as fraud, transparency and brand safety, to name but three. In short, advertisers and their agencies need to be reassured that the money they spend on programmatic will deliver ads that are seen by humans, in brand-safe environments, and that budget allocated to media will go to media, and not be swallowed up by an opaque mass of middlemen.
Alongside the challenges though, there are also opportunities, as new channels, such as Digital Out of Home, Connected TV and Audio open up to programmatic.
At the Programmatic for Brands Masterclass, you will hear from programmatic experts about how to solve the issues and leverage the opportunities, and how to find new ways of targeting consumers in a post-cookie, post-GDPR world.
Sign up for the Programmatic for Brands Masterclass today to experience first-hand our unique blend of formal presentations and in-depth round table discussions that delivers more learning and insight than you would think possible from a half-day event.
Our events are free to attend for senior brand delegates from all sectors who want to maximise the programmatic opportunity.